![]() We started out on Facebook and Twitter, simply because they were the channels we knew best. Step three: Use the right social media channels This really does go a long way, and can help build a long-lasting relationship with your players. By learning this about our users, it allowed us to write and speak on a more direct and personal level. Just because they enjoy hyper-casual games, doesn’t mean they have hyper-casual personalities. Our audience is excitable, animated, and passionate. ![]() They were more likely to say things like, “OMG I F***ING LOVE THIS GAME SO CUTE OMG” (followed by an endless stream of emojis) Our reviewers were unlikely to say things like, “well designed, effective core gameplay loop, enjoyable to play”. ![]() This is where the ample reviews came in really useful. But that wasn’t enough to understand them or know how best to communicate with them. We knew about 80% of our players were girls and young women. And it makes us happy to know people are enjoying the games we’ve worked so hard to create. Casual games for girls download#We knew we could build a stronger community by telling them the truth – we’re a little team who love making games, and every download and every review makes a difference to us.ġ0% of our players now leave us a review, which massively helps us improve our games and engage more with the people who play them. Many people still assume all games are made by massive companies who just want to milk money from them. We wanted the people playing our games to know who we are. There are a few things we did, but for the sake of this blog and presentation, I’m going to talk about 3 key steps we followed. Our merchandise, our website, and social media (and, of course, our games) all carry that distinctive, memorable look – so our users always know what to expect from us. Having such a consistent visual style makes it much easier to create a recognizable brand. I grew up around all things kawaii, so I thought it would be hot property as a keyword. It’s not only a less-used synonym for cute, but it’s also a more specific one – it evokes the Japanese aesthetic of super-colorful, childlike, ‘aww’-inducing cuteness. So we looked for more distinctive keywords. But we knew that searching ‘cute’ returned an ocean of games in which ours would be mere droplets. No matter how fun and awesome our games were, few gamers would play them if they were lost in the jungle of the market. Next we needed to find a way to ‘own’ that space. There were very few cute, girly runner games. There are plenty of good games in this space, but no one was taking the more mainstream genres and making them appealing to girls. If you search for games for girls, you generally find three things: cooking games, dressing-up games, and ‘taking care of something’ games. But there was one genre where we didn’t see much variety – games for girls. The runner genre was popular and endlessly diverse. When I founded Platonic Games in 2015, before we did anything, we sat down and had a long hard look at what gaps we could potentially fill in the market. And what better way to target them than by figuring out what exactly is missing in today’s market. When there are two billion customers up for grabs, we only need a million (0.05%) of them to play one of our games for it to be successful. We can build unique, more intimate communitiesįinding a niche is the key thing.We can take more risks (because we don’t have millions invested in each new project).Let me explain.īig developers have three things in abundance that most studios won’t be able to match, which are:īut we, as scrappy little underdog developers, have a few advantages of our own: But the good news is that we don’t have to. And there’s one question we get asked a lot.Ĭan we actually compete against the big developers? As you can probably guess from those titles, we make super-cute, hyper-casual games. You might know us if you’ve ever played Kawaii Kitchen, Happy Hop or Sailor Cats. We’re Platonic Games – a 10-person dev team from Madrid. Here’s Valeria to fill you in on what you missed ( and here’s the video of her talk): If you couldn’t make our last event, don’t worry. Casual games for girls how to#Valeria Castro of Platonic games somewhat stole the show with her presentation – speaking with wit and passion about how to find a niche in the world of hyper-casual gaming. In June 2019, GameAnalytics hosted a mobile gaming event to talk about casual gaming, which we called ‘ The Arcade (R)Evolution: Making Hit Casual Games‘. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |